The "Mega Peak" will be a retail peak like no other

With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their planning, operations, marketing and deals right.

But it’s the detail that warrants closer scrutiny. Despite a 10-week peak, spend on Black Friday is set to fall, though the ‘new’ Prime Day will see a bounce. Amazon is well positioned following its impressive lockdown performance, but we found that its Prime Day peak will inspire sales for other retailers too. Brexit concerns will hit some wallets too. 

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Mega Peak 2020 brochure (shadow)

SNEAK PEAK...

Happy Friday or Black Friday?

Consumers told us they intend to spend 38% less this Black Friday than last year.

A 10-week shopping peak unlike any other

The 10-week “Mega Peak” is set to account for 43% of all sales period spending across the year.

Black Friday set to be an online event

Our research found that online is set to account for 67% of total Black Friday 2020 spend.

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