With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their planning, operations, marketing and deals right.
But it’s the detail that warrants closer scrutiny. Despite a 10-week peak, spend on Black Friday is set to fall, though the ‘new’ Prime Day will see a bounce. Amazon is well positioned following its impressive lockdown performance, but we found that its Prime Day peak will inspire sales for other retailers too. Brexit concerns will hit some wallets too.
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In early 2020, Black Friday 2020 was shaping up to be another bumper year for retailers, particularly those online. But the events of this year have redrawn how the traditional Black Friday peak will take place. This infographic starts at the beginning of 2020 and leads you through the story.
We looked into how COVID-19 is changing the face of retail, and how temporary these changes will be. We asked 2,000 UK consumers their views across a variety of subjects. The results prove that COVID-19 is accelerating the appetite for digital and forcing businesses to re-think how they sell and fulfil their products.
It's vital that retailers and brands understand the expectations and experiences of consumers to seize the huge opportunities on offer. This report looks into consumers' Black Friday shopping attitudes and preferences, and channels the insight to help organisations in their preparations for Black Friday 2020.