New research into the peak phenomena of Amazon Prime Day and Black Friday in 2020, a year like no other.
By now, retailer preparations will be well underway ahead of the Black Friday deals period.
But this year, we predict something entirely different - a 10-week Black Friday "Mega Peak" - kicking off with Amazon's Prime Day on 13th October, followed by an even longer Black Friday period starting in early November, and continuing through to pre-Christmas deals.
So, what will this mega peak look like for consumers and retailers?
With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their planning, operations, marketing and deals right.
But it’s the detail that warrants closer scrutiny. Despite a 10-week peak, spend on Black Friday is set to fall, though the ‘new’ Prime Day will see a bounce. Amazon is well positioned following its impressive lockdown performance, but we found that its Prime Day peak will inspire sales for other retailers too. Brexit concerns will hit some wallets too.
Download the report for the full story.
Consumers told us they intend to spend 38% less this Black Friday than last year.
The 10-week “Mega Peak” is set to account for 43% of all sales period spending across the year.
Our research found that online is set to account for 67% of total Black Friday 2020 spend.
In early 2020, Black Friday 2020 was shaping up to be another bumper year for retailers, particularly those online. But the events of this year have redrawn how the traditional Black Friday peak will take place. This infographic starts at the beginning of 2020 and leads you through the story.
We looked into how COVID-19 is changing the face of retail, and how temporary these changes will be. We asked 2,000 UK consumers their views across a variety of subjects. The results prove that COVID-19 is accelerating the appetite for digital and forcing businesses to re-think how they sell and fulfil their products.
It's vital that retailers and brands understand the expectations and experiences of consumers to seize the huge opportunities on offer. This report looks into consumers' Black Friday shopping attitudes and preferences, and channels the insight to help organisations in their preparations for Black Friday 2020.