The fact is that any executive in any industry who influences and shapes their organisation's strategic direction, needs to take note.
Amazon's expansion into physical grocery will not only launch a revolution in grocery retailing, but will also act as the template for how Amazon will expand into new and diverse industries in the future. And your industry may be next.
So, should you sit back and allow yourself to get stung by an organisation whose strategy is more multiplex, deep-pocketed and aggressive than yours? Or should you start learning from the way that Amazon is taking over retail, to define what your company should do?
By taking a look at Amazon's approach to the Whole Foods acquisition, this article seeks to identify what Amazon is doing differently, the lessons your business can learn, and the actions to take.
Not only will Amazon's grocery expansion launch a revolution in grocery retailing, it will also act as a template for how Amazon will expand into new industries in the future. So, should you allow yourself to be the next victim of Amazon's more advanced, aggressive strategy, or should you learn from it?
For retailers and brands looking for ways to grab market share from the Amazon empire, it's important to ask "What Amazon Can't Do". What Amazon does not do so well present much better opportunities for other players to gain traction and add value than trying to beat the master at its own game.