With female shoppers making up to 85% of all purchasing decisions, you could argue that catering for women's preferences in customer experience deisgn should come first. When we hear about a 'female economy' that is worth in the region of $18 trillion, then considering the mindset of your female shoppers when creating your online commerce experiences should be a no-brainer.
This vital new report presents the why and the how.
Women make up half of the population, but they actually influence 85% of all purchasing decisions across industry sectors. So, the female demographic should be crucial to most retailers. However, it's often inadequately catered for, and many women today feel that they are not getting what they want from a shopping experience.
Human experiences that are focused on female shoppers are essential to retail success - so, what do women really want when it comes to shopping?
Whether we like the idea or not, the way we shop is predetermined by our mindsets, categorised by our gender. Typically, women are associated with having a 'Hedonic' mindset, which sees them purchase out of pleasure, with an emotional involvement, and they're thorough in their decision making.
When it comes to online, many businesses are failing to optimise their multichannel ecommerce strategy to appeal to the female shopper.