Why digital maturity matters in B2B ecommerce

Download this whitepaper now to:

  • Discover the 5 key characteristic and best practices of digital leaders
  • Understand how to create a successful digital strategy in B2B ecommerce
  • Find out our 5 success factors for B2B businesses when transforming to a digital culture
  • Take away key learnings which you can put into action today!

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Digital expert or laggard - which are you?

Digital experts have the right vision, processes, tools and resources to execute their digital strategy and have the right KPIs to measure success. Digital laggards lack a digital strategy and vision. Typically, they work with traditional processes, legacy systems and technologies, and have immature digital culture.

Wunderman Thompson Commerce found that 59% of B2B organisations feel they have yet to realise their potential in digital commerce. Download this B2B ecommerce whitepaper where we share the best practice of digital leaders. It's a great opportunity to grade your business on the digital maturity curve, and to help you think and act as an expert.

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B2B ecommerce success today has evolved, with far more emphasis on relationships than on automation and transactions. A successful B2B ecommerce strategy needs to reflect this need for a more relationship-centric approach, increasing the emphasis on more complex transactions and investing in relationships with long-term clients. If you're looking to perfect your B2B ecommerce strategy for better results, then there are some simple ways to do it.

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Taking the fast track into the digital future of B2B commerce

With online and mobile sales channels growing rapidly, organisations are now on a mission to embed end-to-end digitalisation across the enterprise. This report by our partner, Intershop, evaluates their progress from vision to reality - and the potential impact of game changing technology trends like the Internet of Things and big data.

Download the report