Organisations are returning to 'business as usual' but what does 'usual' now mean?

The coronavirus pandemic has sparked a shift in consumer spending habits equating to £12.9 billion annually. Another major shift has been the unprecedented surge in buying online. And however we define it, the new normal – or rather, abnormal – is set to stick, and retailers must think how to best accommodate this change in behaviour to retain customers and maintain sustained growth. For many this is a pressing challenge, one which this fourth playbook seeks to address, with guidance to help businesses adjust to the new demands wrought by the impacts of Covid-19.

Specific areas covered are:

  • The key considerations for the new normal
  • Tackling in-store challenges to promote better performance
  • Supporting customers through testing times.
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Covering 3 key scenarios:

The need to get digital, fast

You're preparing for the reopening of stores and a return to 'business as usual'. Yet no one is sure what 'usual' looks like. What we do know is that businesses have to become digital experts, and fast.

Stores have re-opened but....

social distancing and shopper fears mean in-store shopping has changed. How can your retail business move ahead in spite of limited store footfall and ongoing queues?

Consumer confidence is low

Household budgets have taken a hit and people are cautious about their spend. This is accelerating the move to digital shopping. Now is the time to support and empower your customers as never before.

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