We're in the middle of a retail "mega peak"

With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their operations tested, and their marketing - and deals - right. For one thing, 87% of UK consumers told us they expected online retailers to be better prepared for this new lockdown. And whilst they want their deliveries fast, 7 in 10 told us they would accept longer delivery times in the current climate.

This updated report presents a new set of findings on how, and on what, we will spend over the Black Friday ‘season’, and the key influencing factors such as the roles of Amazon Prime and Prime Day, lockdown entertainment, self-gifting, and Brexit.

Download the report for the full story.

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SNEAK PEAK...

Black Friday will be an online event

UK consumers told us 67% of their Black Friday spend will be online. With the new lockdown, this will rise!

A 10-week shopping peak unlike any other

The 10-week “Mega Peak” is set to account for 43% of all sales period spending across the year.

In the pink on Black Friday?

In fact, UK consumers told us they intend to spend 38% less this Black Friday than last year.

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