With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their operations tested, and their marketing - and deals - right. For one thing, 87% of UK consumers told us they expected online retailers to be better prepared for this new lockdown. And whilst they want their deliveries fast, 7 in 10 told us they would accept longer delivery times in the current climate.
This updated report presents a new set of findings on how, and on what, we will spend over the Black Friday ‘season’, and the key influencing factors such as the roles of Amazon Prime and Prime Day, lockdown entertainment, self-gifting, and Brexit.
Download the report for the full story.
In early 2020, Black Friday 2020 was shaping up to be another bumper year for retailers, particularly those online. But the events of this year have redrawn how the traditional Black Friday peak will take place. This infographic starts at the beginning of 2020 and leads you through the story.
We looked into how COVID-19 is changing the face of retail, and how temporary these changes will be. We asked 2,000 UK consumers their views across a variety of subjects. The results prove that COVID-19 is accelerating the appetite for digital and forcing businesses to re-think how they sell and fulfil their products.
It's vital that retailers and brands understand the expectations and experiences of consumers to seize the huge opportunities on offer. This report looks into consumers' Black Friday shopping attitudes and preferences, and channels the insight to help organisations in their preparations for Black Friday 2020.