This brand new report by IMRG and Wunderman Thompson Commerce assesses just what we can expect from Black Friday and the online Christmas retail trading peak in 2017. You'll find an inspiring mix of innovative strategies as well as established best practice techniques to consider, to help you deal with the peak in 2017.
Consumers look set to spend big once again. Our research suggests UK consumers will spend nearly £5 billion in Black Friday 2018, with nearly £2.5 billion in online purchases.
Download the 2018 Black Friday planning guide to discover key operational priorities for retailers, including the pros and cons to an extended period.
Black Friday is an annual event that has grown increasingly important to consumers. However, the way that shoppers access deals has changed significantly in 2018, with much more of the buying happening online. This year, the in-store traffic for Black Friday fell as much as 9% in comparison to 2017.