Wunderman Thompson Commerce has developed an uncanny knack for savvy predictions - we were bang on the money for Black Friday in 2015 and 2016. And, in 2017, we projected that online sales during November will surpass December, with UK shoppers spending £20bn online in November, and £7bn spent over the seven days of Black Friday week. Are your operations ready to seize the opportunity?
Take a quick look at what we saw from our peak operations centre over the week-long Black Friday period (Monday 20th - Monday 27th November 2017).
Consumers look set to spend big once again. Our research suggests UK consumers will spend nearly £5 billion in Black Friday 2018, with nearly £2.5 billion in online purchases.