Black Friday 2019 - a vital lookback
As consumers, many of us were clearly seduced by the discounts on offer, whilst others held back on spending, questioning the authenticity of deals, struggling with tech issues or compromised by environmental concerns.
As a retailer, your focus will soon be on Black Friday 2020 planning - that's just where this new report comes in very handy!
At Wunderman Thompson Commerce, we wanted to get behind the stats, the rhetoric and the hype and find out exactly what customers do on Black Friday, where they spend their money, and what they think about it. We then packaged these findings along with our insight from supporting some of the biggest retail organisations around, via our dedicated Peak Operations Centre.