Is it still as important as it once was? Or has the ease, speed, and convenience of online transacting watered down its impact? These are valid questions that keep brand marketers awake at night. In this new report, we take a look at what's happening to brands in a world where the marketplaces, and not the brands, are increasingly defining and driving customer behaviour.
In this piece, we look at 8 key areas in the world of eCommerce and branding, drawing on findings the new Future Shopper 2019 survey where we interviewed more than 15,000 online consumers across 8 international markets.
The world of retail is experiencing a revolution. Be it the closure of stores, the shift to more online spend, or the pure-plays' move into bricks and mortar - the rules of retail are changing, fast! Whilst this quick-changing landscape might appear frightening, the opportunities for success are innumerable. Yet, many organisations are ignoring some of the key macro trends that will define the future of retail.
This guide is designed to help you visualise this future, and inspire yours.
Navigating the ecommerce landscape is a tricky business for brands and retailers. Choosing the right platform for a product, competing or collaborating with Amazon, and whether to embrace new technology, are only some thoughts that will keep many of them up at night.
But how are these brands and retailers reacting, not just to today's demands of consumers, but to tomorrow's tech-savvy shoppers?