Brand loyalty is tumbling with nine in ten (88%) consumers seeing speed of delivery being more important than the brand being ordered from. And these consumers are comfortable with new and innovative ways to shop too, with 45% currently using or likely to use digital assistants such as Amazon Echo, Alexa or Google Home in the next 12 months. Six out of ten of us now welcome the benefits of Programmatic Commerce - allowing technology to automatically purchase goods for us.
57% of UK shoppers say they will be ready for automatic purchasing without any need for purchase approval within 2 years, with 13% of them ready now. Programmatic Commerce is a new channel set to redefine retail with its own rules. With consumers welcoming digital and fully automated services, and much of the smart technology already in place, our study suggests retailers need to offer and support programmatic purchasing.
Programmatic Commerce is the automated purchase of products by devices, and effectively takes away the pain from boring tasks and regulates regular purchases.
Programmatic Commerce has inherently been applied to the grocery or FMCG sector, but there is potential for it to succeed in fashion.