Commerce 2020

From Trends to Traction: Leveraging Technology
to Drive Exponential Business Performance

Cindy Hoots - Vice President of IT, Unilever

From Trends to Traction - Leveraging Technology to Drive Exponential Business Performance

Rather than looking for great solutions, we're seeking out great problems - as great problems need great solutions. Cindy Hoots discusses how businesses are looking to experiment with this new technology and focus on these problems to highlight where we can best leverage this to delight the consumer.

When organisations were once focussing on mass production with a product-based approach, we're now looking to be more agile. But businesses don't always have the right tools, people and skills to respond in a way the retail world is asking them to. Cindy explains how businesses need to gain some traction in order to overcome this problem.


Download the presentation and get exclusive access to the video to:
  • Recognise that disruptors aren't the ones who own the technology, but own the customers.

  • Gain a greater understanding of how businesses can leverage technology to drive business performance.

  • Acknowledge that transformation is not just about technology or customer engagement; it's also about the reform of corporate structures.