The Amazon Impact - Compete, Collaborate or Both?

Eric Heller addresses Amazon's undeniable success, and Amazon Prime's consequential impact on shopping behaviour. He explains how businesses need to think like Amazon, and adopt Amazon's tactics across their own channels, to compete with the retail giant and stay ahead of the game.

Eric explains that Amazon is not the be-all-end-all for all online businesses. Business can, in fact, collaborate with Amazon by not only utilising the Amazon framework on their own website, but also selling directly on the Amazon marketplace.

Eric explains that it may be beneficial for businesses to use the Amazon marketplace and their loyal customers to their advantage by selling on the platform, whilst also selling their products on their own online site.