The Key Trends set to Define the Future of eCommerce
Hugh Fletcher discusses the 5 key trends set to define the future of eCommerce:
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Interface Imperialists; companies who seek to own every interface with the customer to become the default choice for whatever the customer wants to do.
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Investing in your own, self-reliant infrastructure in order to own the infrastructure your competitors require to survive.
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Keeping up with the growing customer expectations surrounding delivery, particularly the desire for 1-day delivery.
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Loyalty to service, rather than brand; customers are demanding greater ease and convenience with their online journey.
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Defining and developing your omnichannel strategy to compete with the likes of Amazon after its acquisition of Whole Foods and the creation of Amazon Go.
