The Future According to Google

Louise Hemming discusses how the use of customer research and intelligence can improve your online strategy. Retailers are increasingly analysing their customers’ buying habits to predict how they will interact with their website to keep current customers coming back for more. 

Louise also explores how businesses are increasingly tailoring their adverts and product content to specific customers to provide their customers the personalised experience they desire. Customers also demand a swift shopping experience, and it is vital businesses ensure page loading times are as short as possible.