Louise Hemming, Industry Manager Technology at Google, discusses ow the use of customer research and intelligence can improve your online strategy. Retailers are increasingly analysing their customers' buying habits to predict how they will interact with their website to keep current customers coming back for more.
Louise also explores how businesses are increasingly tailoring their adverts and product content to specific customers to provide their customers the personalised experience they desire. Customers also demand a swift shopping experience, and it is vital businesses ensure page loading times are as short as possible.
The world of retail is experiencing a revolution. Be it the closure of stores, the shift to more online spend, or the pure-plays' move into bricks and mortar - the rules of retail are changing, fast! Whilst this quick-changing landscape might appear frightening, the opportunities for success are innumerable. Yet, many organisations are ignoring some of the key macro trends that will define the future of retail.
This guide is designed to help you visualise this future, and inspire yours.
The average consumer doesn't know or care about "channel", they only know what they want, and expect to get that problem solved painlessly. Retailers that wish to thrive will understand this and adapt their strategies accordingly. The answer isn't either digital or physical; it's giving consumers the best of both worlds. Download this report to learn what that looks like.