Zero UI, how our future with customers is going to change forever

Naji El-Arifi discusses the concept of ecommerce in a screen-less world; Zero UI. Smart devices use voice commands, physical gestures, automatic purchasing, and thoughts to purchase online without the use of a screen. These technologies are becoming mainstream and will eventually be used throughout the retail industry.

Customers are starting to receive fantastic, fast experiences with Zero UI with other brands, and they will come to expect this with every brand and retailer. Naji explains that you need to get out there and investigate how Zero UI is going to affect your specific retail industry, and what your competitors are already doing with this technology.