We look at what to consider when designing a seamless checkout experience. Part 1 focuses on messaging, login, auto fill forms, and delivery.
Part 2 explores how checkout flows should be structured, and how payment methods can have a big impact on tech savvy customers.
When was the last time you reviewed your brand's CX? Judging CX effectiveness demands a variety of inputs and lenses. We take a closer look.
How CX mapping plays a vital role in matching your market proposition to your customer needs, thus increasing your chances of a successful launch to market.
This playbook looks at the main voice devices available today - with a close look at Amazon's Alexa and related 'skills' to help you skill up!
"Salmon fully understands our online and offline customers, and how the journeys can sometimes be quite a tangled web. This relationship has meant that, across projects, we've been able to work seamlessly to improve both our online and offline customer experience."
Andrew Grainger
CTO, GAME
"Moving to a new digital platform has really set us up for growth for the next 3 years. Salmon has been instrumental in helping us innovate and deliver a first-class customer experience, both on- and offline."
Russell Harte
Group Technical Director, DFS
"Much of the work by Salmon allows us to build new and exciting functionality that will make the shopping experience better, faster, and more efficient for our customers. Customers can look forward to some exciting developments!"
Clive West
(former) Digital Director, Halfords Group
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