WHY YOU SHOULD CONSIDER DTC
A KEY PART OF
YOUR ECOMMERCE STRATEGY

Download this report to discover what a direct-to-consumer channel can bring to your business, including:

  • How DTC supports the vital 'inspiration' stage in shopping
  • How giving your DTC channel a distinct purpose helps avoid channel conflict
  • How DTC allows you to maintain brand equity
  • Why the  CPG/FMCG multi-nationals are now getting in on the act
  • The top 4 factors to consider in assessing the viability of DTC for your business

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direct-to-consumer:
the potential as a viable channel

Online is a continually growing sales channel (12.4% growth in Q1 vs. just 2% for regular retail). Yet many manufacturers of branded goods have been slow to join the eCommerce party. This is not surprising given the significant shift in operating model required to sell to individual consumers compared to the B2B business model that brand manufacturers have traditionally employed.

However, consumer expectation of brands is increasing, and there is clear and growing demand from consumers to engage directly online with brands - our new Future Shopper survey confirms it. This new report examines Direct-to-Consumer (DTC) as a viable channel to help brands in their efforts to meets these expectations.

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HOW THE BIG CPG COMPANIES ARE APPROACHING DTC

Although a direct-to-consumer channel approach may not be a short term sales driver, we see a clear strategic value in incorporating it into a brand’s eCommerce strategy.

In this 2019 report, we look at the the ways that leading, international, multi-brand corporations are approaching the threat and opportunity posed by selling direct-to-consumer.

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The Future Shopper 500x333

THE FUTURE SHOPPER 2018

Navigating the ecommerce landscape is a tricky business for brands and retailers. Choosing the right platform for a product, competing or collaborating with Amazon, and whether to embrace new technology, are only some thoughts that will keep many of them up at night.

But how are these brands and retailers reacting, not just to today's demands of consumers, but to tomorrow's tech-savvy shoppers?

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