We looked into how Covid-19 is changing the face of retail, and just how temporary or enduring we can expect those changes to be. We asked 2,000 UK consumers their views across a variety of subjects, including digital spend, physical shopping, and their new perceptions of retailers and institutions. The results prove that this virus is accelerating the appetite for digital, and forcing business to re-think how they sell and fulfil their products.
Brand building is now more important than ever, but the way we build brands has become much broader, encompassing the entire customer experience. This report demonstrates that, through investment in holistic customer experiences, brands can improve consideration and purchase intent, take advantage of new revenue opportunities, and rebuild in a way that ensures they are stronger than ever before, post-recession.
For any retailer or brand, the most pressing concern is experiencing a significant drop in sales and demand. Businesses are having to respond rapidly to these new realities, yet the speed at which the circumstances are evolving and the various pressure points faced by business make it difficult to know where to focus and what to prioritise. This playbook presents our recommendations.
The appalling toll of the Covid-19 outbreak is creating winners and losers. The challenge of keeping up is about understanding where and how your customers are shopping, and creating a presence in those places as quickly as possible. And as industry data and our own research shows, marketplaces today are moving ahead fast and winning customers from offline and other online channels.
With lockdown measures eased, there are still a multitude of challenges for businesses to tackle, not least the impacts of physical distancing. At the same time, consumers have got comfortable with online shopping and this is a move that is set to stay. Whilst many express a wish to return to store-shopping they’re also scared as our Covid-19 research found uncovered.
For all the challenges Chinese retailers faced with on-premise retail in many sectors all but suspended, and footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success.
From the cease of trade, to failed businesses and high unemployment, the economic crisis triggered by the Black Death shares several similarities with what we are seeing today. And while Covid-19 won't come close to sharing the same mortality rates inflicted by the Black Death, its impact will be no less profound, and will result in wide-ranging social and economic changes that will reshape our lives.
Nailing delivery has long been a challenge for brands, retailers, and organisations, and those that are only just thinking about this now find themselves behind the curve at a critical time. It is important that businesses take the time to think about what delivery means to them in a world that has undergone dramatic, rapid change. We look at the various options, to build and to enhance your delivery service.