In this new report, Eric Heller draws on his deep experience to offer insight into how working with, and outside, the ecommerce giant Amazon can bring rich rewards, and presents the most effective strategy for brands.
Eric Heller has helped over 400 brands on their Amazon strategy presence. He presented 'Amazon Impact' most recently at "Commerce 2020" hosted by Google in 2018. Watch the video here.
For retailers and brands looking for ways to grab market share from the Amazon empire, it's important to ask "What Amazon Can't Do". What Amazon does not do so well present much better opportunities for other players to gain traction and add value than trying to beat the master at its own game.
We run the largest global consultancy helping brands succeed on Amazon, Tmall and other marketplaces. It pools the deep experience of two specialist acquisitions, Marketplace Ignition and 2Sales – both leading, marketplace consultancies who have helped 550 brands excel on Amazon over the last decade. We have the people, processes, and tools today, to deliver industry leading performance for our clients.