Focus areas & actions to address demand dilution

For any retailer or brand, the most pressing concern is experiencing a significant drop in sales and demand. Businesses are having to adapt quickly, with ecommerce increasingly the core business strategy, underscored by making digital channels as ‘shoppable’ as possible.

This playbook addresses the 3 pressing scenarios below, with considerations and actions to tackle each, covering:

  • Direct-to-consumer services
  • Product range and offer
  • Payment solutions
  • Workforce and premises management
  • Contracts, supply chain & movement of goods
  • Delivery solutions
  • Communication
  • New technologies
Drop in demand and sales brochure

Addressing 3 key scenarios

Decline in product demand

You're suffering a decline in demand for your products due to the current uncertainty and restrictions.

Struggling to supply or meet demand

You're struggling to meet demand due to a slow-down in goods from suppliers and disrupted distribution.

Focussing on cost savings

Your revenues have dropped, so you're focussing on cost efficiencies and utilisation to protect cash flow.

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