Focus areas & actions to address demand dilution

For any retailer or brand, the most pressing concern is experiencing a significant drop in sales and demand. Businesses are having to adapt quickly, with ecommerce increasingly the core business strategy, underscored by making digital channels as ‘shoppable’ as possible.

This playbook addresses the 3 pressing scenarios below, with considerations and actions to tackle each, covering:

  • Direct-to-consumer services
  • Product range and offer
  • Payment solutions
  • Workforce and premises management
  • Contracts, supply chain & movement of goods
  • Delivery solutions
  • Communication
  • New technologies
Drop in demand and sales brochure

Addressing 3 key scenarios

Decline in product demand

You're suffering a decline in demand for your products due to the current uncertainty and restrictions.

Struggling to supply or meet demand

You're struggling to meet demand due to a slow-down in goods from suppliers and disrupted distribution.

Focussing on cost savings

Your revenues have dropped, so you're focussing on cost efficiencies and utilisation to protect cash flow.


Unplanned Peaks 500x333


This playbook is the second in a series designed to help businesses address key challenges brought on by Covid-19 impacts.

Drawing on our deep experience built up over decades in retail and eCommerce consultancy, this paper presents actionable insights and solutions on how to bolster your business for today's challenges, ready for the new normal.

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For all the challenges Chinese retailers faced with on-premise retail in many sectors all but suspended, and footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success.

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In response to the COVID-19 pandemic, businesses are embattled, either by a collapse in custom or huge spikes in demand, by enforced store closures, or a constant pressure to align and protect their workforce. But look beyond these significant challenges, and you'll see there are clear, swift measures you can take to help you navigate the threats and seize opportunities. 

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