Futures 2018 report

Download the 24 page report to understand:

  • How Zero UI has become the invisible opportunity
  • The theory behind Programmatic Commerce and automated replenishment
  • Why consumers now have a loyalty to service and not brand
  • The value of creating 'chained experiences'
  • GDPR - the good, the bad, and the ugly
  • Plus many more digital trends that can help keep you ahead!

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Digital trends you need to know

The 2018 Wunderman Thompson Commerce Futures report lays out some key trends businesses need to know about, and start planning for, including:

  • How the retail and digital innovators continue to define and deliver their vision of the future - be that through technology, interfaces, service, or control - and, in doing so, are defining and delivering the infrastructure through which brands and companies are forced to operate.
  • How the role of data becomes more and more important as it glues together disparate experiences into a cohesive and personalised journey, leaving behind those companies who bury their heads in the sand with legacy and budgetary concessions.
  • The erosion of the strength of brands as consumers seek innovations which offer ease and convenience rather than valuing historic brand relationships which offer little current benefit.

To prepare for the future, you need to understand what it might look like. And to understand what it might look like, Wunderman Thompson Commerce can help you join the dots.

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