The 2018 Wunderman Thompson Commerce Futures report lays out some key trends businesses need to know about, and start planning for, including:
To prepare for the future, you need to understand what it might look like. And to understand what it might look like, Wunderman Thompson Commerce can help you join the dots.
The world of retail is experiencing a revolution. Be it the closure of stores, the shift to more online spend, or the pure-plays' move into bricks and mortar - the rules of retail are changing, fast! Whilst this quick-changing landscape might appear frightening, the opportunities for success are innumerable. Yet, many organisations are ignoring some of the key macro trends that will define the future of retail.
This guide is designed to help you visualise this future, and inspire yours.
The average consumer doesn't know or care about "channel", they only know what they want, and expect to get that problem solved painlessly. Retailers that wish to thrive will understand this and adapt their strategies accordingly. The answer isn't either digital or physical; it's giving consumers the best of both worlds. Download this report to learn what that looks like.