Wunderman Thompson Commerce surveyed senior professionals responsible for enterprise-level ecommerce implementation across B2C and B2B companies throughout Norther Europe to identify:
Ecommerce platforms have come a long way in the past two decades, and we're now seeing the first "refreshing" of ecommerce properties. No business should ignore the value of investing in an ecommerce platform. If you fail to prepare, prepare to fail; stay ahead of the ecommerce platform game.
Your commerce platform is very likely struggling to keep up with today's demands. Features that came out of the box with your big monolithic system have now become obsolete, while new features are constantly added. So, can you keep up with the latest demands?