In today's ecommerce world, disruption is ever-present. Technological development continues to outpace corporate strategy. Tech giants step up their play for the ownership of the customer in a huge and rapidly expanding market; UK ecommerce alone is worth £174bn. meanwhile, brand equity has never been so easily diluted.
Cumbersome, physical interfaces are being superseded by voice, gesture and even thought-driven interfaces. Can you support your customers in a frictionless age of Zero UI?
Big tech companies are diversifying their offers and expanding a whole range of services under one interface. Own the interface, and you own the customer.
Your machines will soon re-order products on your behalf. It's called programmatic commerce, and your customers will be ready for it within 2 years. Will you be?
Black Friday, Cyber Monday, Amazon Prime Day, China Singles Day - these peak days are all diluting Boxing Day and January sales, but they're all to the beat of the tech giants's drums. So, what's your peak period?
The world of retail is experiencing a revolution. Be it the closure of stores, the shift to more online spend, or the pure-plays' move into bricks and mortar - the rules of retail are changing, fast!
Whilst this quick-changing landscape might appear frightening, the opportunities for success are innumerable. This guide is designed to help you visualise this future, and to inspire yours.
Navigating the ecommerce landscape is a tricky business for brands and retailers. Choosing the right platform for a product, competing or collaborating with Amazon, and whether to embrace new technology, are only some thoughts that will keep many of them up at night.
But how are these brands and retailers reacting, not just to today's demands of consumers, but to tomorrow's tech-savvy shoppers?