Welcome to the Spanish version of The B2B Future Shopper Report, focusing on the changing behaviours of B2B shoppers online.
The report reveals where suppliers must prioritise investment to drive sales in the wake of the pandemic. Looks at which platforms are gaining traction, how B2B professionals are embracing technology to buy products for their business and where they turned to as a result of supply chain issues during the pandemic.
The report offers unique insight into B2B purchasing generally and how this has been affected as a consequence of COVID-19.
Our new report seeks to identify trends in B2B purchasers' digital buying behaviours with the aim of helping to influence manufacturers and suppliers' strategies, to ensure they're ready for the consumer and the channels of the future.
Download the report now and find out:
B2B online purchases have increased by nearly a fifth (19%) since last year. Over half (54%) of all B2B purchases are now made online.
Clearly the B2B industry, like B2C, is entering a time when digital sales are on the rise. This move must influence B2B organisations’ strategies.
We asked What percentage of your B2B purchases were made online pre COVID-19 and currently?
Purchases made online Pre COVID-19
Purchases made online during COVID-19
Are we seeing a shift in channels as more move to online?
50% said that they don’t currently buy through Amazon Business, but intend to in the future.
We asked Which of the following channels is your business buying through pre and during COVID-19?
Purchase from suppliers online portal pre COVID-19
Purchase direct from Sales Representative pre COVID-19
Purchase from suppliers online portal during COVID-19
Purchase direct from sales representative during COVID-19
B2B buyers forced to switch suppliers.
When it comes to the pandemic and its effect on businesses, what impact has it had on business purchases?
We asked Have you switched supplier for any business purchases as a result of COVID-19 and why?
Switched supplier for all bus. purchases
Switched supplier for some bus. purchases
Existing supplier out of stock
No online ordering available
Despite a large proportion of B2B purchases being made online, overall, the experience seemingly is not what it should be. 31% said buying online is more complicated than buying offline - simplicity is needed.
We asked: What would make your B2B purchasing job easier?
Real-time inventory availability
Access to alternate suppliers
Clear fulfillment/shipping info.
Getting the right product at the right time was revealed as more important than price for B2B customers.
We asked When buying products online from suppliers and manufacturers, what, if any, are the most important aspects to you?
Fast delivery
Product availability
Price
Order tracking
To develop a strategic roadmap you must know the pain points.
We asked What are your biggest pain points when purchasing online for your business?
product not in stock
Delivery information
Comparing products
No real-time stock
B2B consumers clearly desire B2C technology. Over one in six (16%) already use augmented reality and virtual reality.
We asked: What technology should manufacturers and suppliers use more of to enhance your B2B experience?
Mobile
Voice
Augmented reality/Virtual reality
WUNDERMAN THOMPSON COMMERCE is a global eCommerce consultancy that offers strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: marketplaces (including Amazon), online retail, D2C and social commerce.
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