In a post-pandemic world, retailers will need to embrace the fact that having a flexible, agile and future-proof solution is critical to ensuring they remain relevant to their customers. Consumer expectations are now at the highest level, and fashion places a heavy burden on retailers to remain at the forefront of new trends and technologies. And this front is increasingly being fought digitally as our new data show.
We set out to fully understand what today's fashion consumers expect from retailers and brands, both online and in-store, and provide guidance on how your business can give consumers today and tomorrow what they want.
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