In the online grocery sector, the UK has developed a 7.5% online market share, whilst the US and many parts of Europe are enjoying less than 1.5%. This raises some interesting questions which our new 2018 report explores:
We present these findings, with respect to the latest report "The Future of E-commerce in FMCG" by Kantar Worldpannel, global experts in shopper behaviour.
In Kantar's 2017 report "The Future of E-commerce in FMCG", they paid significant attention to what accelerates ecommerce, and how to jump to the next stage.
Kantar's recent perspective on the changing face of FMCG and retailer growth fortunes paints a pretty bleak picture for some of the globe's leading brands and retailers. Stagnant growth rates, low inflation, redundant store formats, emerging competitors, and rising costs all evoke slow value growth for FMCGs the world over.