We looked at how COVID-19 is changing retail, and how temporary or enduring we expect those changes to be. We asked 2,000 UK consumers their views across a variety of subjects, and their new perceptions of retailers and institutions. The results prove COVID-19 is forcing business to re-think how they sell and fulfil their products.
This service applies a proven framework which allows us to quickly assess where the biggest opportunities lie for an organisation's brand or multiple brands, and how to overcome the challenges that are slowing down progress and compromising growth objectives. It presents a blueprint with actions for powerful online commerce.
Brands and retailers need to deliver richer narratives that seamlessly weave content with commerce functionality throughout the user journey. As businesses accelerate their online ecommerce operations, this has never been more vital. This guide presents the case for shoppable content and why it is key to boosting sales.