With traditional retail being impacted massively due to Covid-19, how can brands interact with new customers forced to live, work and shop from home? How can the experience of shopping for products that consumers are accustomed to in bricks-and-mortar stores be delivered online?
Traditional store shelves remain empty, forcing consumers to shop online. Defining the best possible digital shelf is about creating a great online customer experience.
Our latest report presents useful insights on how to win the digital shelf and how to build a great customer experience across all touchpoints.
Download the report now and find out:
When discussing the optimal digital shelf, Amazon sets the agenda. The Amazon approach to CX depends on product information being shared freely with the digital shelf, by sellers and vendors.
Each product detail page has up to 700 data attributes that can be assessed by a consumer online. This vast amount of required data is there for the sole purpose of offering a great experience to shoppers searching for products.
Of digital consumers want more brands and retailers to offer the same level of service as Amazon.
Of digital consumers shop on Amazon first instead of shopping via brand websites or search engines.
Manage product experiences to meet consumer expectations on your brand,
Most consumers start online when looking for what to buy. That means a shopper's first impression of your products is made on a digital shelf, not a physical one. Therefore, your company's success relies on the quality of the data that is found on a digital screen.
Product data matters more than ever, so how are you going to manage it?
This guide will help you optimize your data for a rapidly evolving digital marketplace, transforming the UX of your consumers. As consumers demand more contextualised, personalised information, business users are pressured to respond faster.
68% of online purchases are now via online marketplaces. As our latest Future Shopper research confirms, it's where most consumers want to shop - and do shop.
This guide negates the pushbacks and excuses, and gives clear step-by-step guidance on how to start selling, and scale up, on a marketplace.