fighting back!
how the big cpg companies are approaching dtc

Download this report to discover 4 ways the dominant multi-brand companies have approached the threat and opportunity of direct-to-consumer, plus:

  • How your DTC channel can give your customers much more, and help create 'lock-in'
  • How to minimise channel conflict when going DTC
  • Examples of brands new and old getting DTC right
  • How acquiring niche DTC brands can put you ahead

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WHY THE BIG CPG/FMCG'S ARE LEARNING TO EMBRACE
DIRECT-TO-CONSUMER

Manufacturers of branded consumer products traditionally distribute their goods primarily through retailers. With high street retailers facing a challenging market combined with the growth of online, forward-thinking manufacturers have started to explore alternate routes to market. One of the more prominent developments is a move into DTC.

We look at the ways that leading, international, multi-brand corporations are approaching the threat and opportunity posed by selling direct-to-consumer, and argue the case to include DTC as a key channel in your eCommerce strategy. If you need further persuasion, be sure to get the DTC report featured below too!

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why you should consider dtc a key part of your ecommerce strategy

Manufacturers of branded consumer products traditionally distribute their goods primarily through retailers. With high street retailers facing a challenging market combined with the growth of online, forward-thinking manufacturers have started to explore alternate routes to market.

In this accompanying report, we look at the ways that leading, international, multi-brand corporations are approaching the threat and opportunity posed by selling direct-to-consumer.

DOWNLOAD THE REPORT

DTC eCom Strategy 500x333
The Future Shopper 500x333

THE FUTURE SHOPPER 2018

Navigating the ecommerce landscape is a tricky business for brands and retailers. Choosing the right platform for a product, competing or collaborating with Amazon, and whether to embrace new technology, are only some thoughts that will keep many of them up at night.

But how are these brands and retailers reacting, not just to today's demands of consumers, but to tomorrow's tech-savvy shoppers?

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