Whilst some people suggest that the growth of ecommerce is causing the phenomenon of impulsive buying to decrease, the evidence suggests otherwise.
This insight-loaded report highlights the importance of impulsive buying instore, and how retailers can apply the lessons to their online channels.
Retailers need to adapt to ensure they are still capitalising on this pervasive behaviour, and this new report provides various actions to encourage and optimise the probability of impulsive buying online.
Retail is changing at an unprecedented rate. Consumers, charged by their changing nature and behaviours, as becoming increasingly comfortable shopping via digital channels. Parallel to this, game changers such as Amazon are putting new, innovative services on a platter. What we are seeing, as a result, is that the way in which brands and retailers now interact with consumers has transformed.
Consumer spending continues to endure its longest period of decline in four years as shoppers refuse to show an appetite for increased spending. Visa's latest analysis demonstrates that shopping habits are changing; having a strong online strategy alone is clearly no longer enough in the highly competitive retail sector.