For all the challenges Chinese retailers have faced with on-premise retail in many sectors all but suspended, and both footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success. Taking our cue from various standout examples as well as Kantar's cross-industry China study, this report offers guidance on where your business needs to focus.
Table of contents:
China's experience so far
The impact on commerce (and consumer expectation)
Key lessons from China’s retail response
Don't delay - embrace digital now
Leverage new channels
Innovate on experience & fulfilment
Explore new ecosystems through eCommerce
Key takeaways: What your business should be doing
Assess your supply chain
Ramp up your social presence
Be open and honest with customers
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