ecom lessons from china (May 2020)

For the early part of the COVID-19 crisis, China was the world’s test case. But as the pandemic swept the rest of the globe, China was also the first country to gain some sense of control and to remobilise. 

As Chinese commerce now sets about its recovery after a strict nationwide lockdown, organisations across the world are looking to China and asking:

  • What can we learn from their experiences?
  • How did its businesses manage the severe mobility, delivery and supply chain impacts?
  • What are the key actions we should be taking now and in the mid and long term?

This report is designed to address these critical questions.

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INNOVATION, CREATIVITY & AGILITY HAVE BEEN KEY TO CHINA'S TURNAROUND

For all the challenges Chinese retailers have faced with on-premise retail in many sectors all but suspended, and both footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success. Taking our cue from various standout examples as well as Kantar's cross-industry China study, this report offers guidance on where your business needs to focus.

Table of contents:

  • China's experience so far

  • The impact on commerce (and consumer expectation)

  • Key lessons from China’s retail response

  • Don't delay - embrace digital now

  • Leverage new channels

  • Innovate on experience & fulfilment

  • Explore new ecosystems through eCommerce

  • Key takeaways: What your business should be doing

  • Assess your supply chain

  • Ramp up your social presence

  • Be open and honest with customers

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