Innovation, creativity & agility have been key to China's turnaround

For all the challenges Chinese retailers faced with on-premise retail in many sectors all but suspended, and both footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success.

Taking our cue from various standout examples as well as Kantar's cross-industry China study, this report offers guidance on where your business needs to focus.

Lessons From China Brochure

What lessons can we learn from China's experience?

Don't delay - embrace digital now

93% of Chinese consumers expect to increase their use of digital shopping channels (against an average of 65%)

Integrate digital & physical channels

The role of the store will shift more towards the experience of shopping, and also play a bigger role in online shopping

Leverage new channels

70% of online shoppers in China would prefer their online purchases to be digital and instantly downloadable, not physical

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