For the early part of the COVID-19 crisis, China was the world’s test case. Whilst the pandemic swept the rest of the globe, China was the first country to remobilise. As it sets about its recovery after a strict lockdown, organisations are looking to China and asking:
- What can we learn from their experiences?
- How did its businesses manage the severe mobility, delivery and supply chain impacts?
- What are the key actions we should be taking now and in the mid and long term?
Pooling the insights of both Wunderman Thompson Commerce and Salesforce, this report is designed to address these critical questions.
Innovation, creativity & agility have been key to China's turnaround
For all the challenges Chinese retailers faced with on-premise retail in many sectors all but suspended, and both footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success.
Taking our cue from various standout examples as well as Kantar's cross-industry China study, this report offers guidance on where your business needs to focus.
