Whilst 55% of UK and US consumers spent less on luxury items overall, as a consequence of the COVID-19 outbreak, online showed a 7% increase.
Not only is the move to online set to stick, but it has also brought along with it many new luxury consumers. And whilst our research reasserts the value of stores for luxury shoppers, online is redefining the experience and expectation for these new consumers, with even Amazon now muscling in with greater effect.
So, what is a luxury brand or retailer to do, to appeal to the these digital luxury consumers?
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