The luxury shopper is changing and embracing online

Whilst 55% of UK and US consumers spent less on luxury items overall, as a consequence of the COVID-19 outbreak, online showed a 7% increase.

Not only is the move to online set to stick, but it has also brought along with it many new luxury consumers. And whilst our research reasserts the value of stores for luxury shoppers, online is redefining the experience and expectation for these new consumers, with even Amazon now muscling in with greater effect. 

So, what is a luxury brand or retailer to do, to appeal to the these digital luxury consumers?

Download the report for the full story.

Luxury brochure

SNEAK PEAK...

39%

of consumers now search for luxury items to buy on Amazon; its appeal in luxury is growing

43%

of UK and US luxury shoppers search for products in brand stores; in-store still matters!

$933

the average that an entry-level luxury shopper is happy to spend online

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