The appalling toll of the COVID-19 outbreak is inevitably creating winners and losers.
The challenge of keeping up is about understanding where and how your customers are shopping, and creating a presence in those places as quickly as possible. And as industry data and our own research shows, marketplaces today are moving ahead fast and winning customers from offline and other online channels.
This playbook is the third in a series designed to help businesses address key challenges brought on by Covid-19 impacts.
For any retailer or brand, the most pressing concern is experiencing a significant drop in sales and demand. Businesses are having to adapt quickly, with eCommerce increasingly the core business strategy, underscored by making digital channels as ‘shoppable’ as possible. This playbook addresses 3 pressing scenarios below, with considerations and actions to tackle each.
Whilst a drop in demand elicits most focus right now, many businesses have experienced sudden, sustained peaks, as a move to shopping online has caused a continuous surge of website traffic. And this has brought its own problems, with businesses challenged by supply chains issues, scaling up online channels and delivery capabilities, whilst maintaining standards of customer service.
For all the challenges Chinese retailers faced with on-premise retail in many sectors all but suspended, and footfall and supply chains severely disrupted by restrictions on movement, numerous stories have emerged of innovation, resilience and cooperation. And these approaches are likely to prove both crucial and future-ready as businesses pivot to both safety and longer term success.