5 rules to manage the new consumer brand expectations

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5 NEW RULES BASED ON THE LATEST RESEARCH

  • RULE 1: Show your customers you know them
  • RULE 2: Answer their questions at the decision point
  • RULE 3: Show up everywhere your shoppers are going!
  • RULE 4: Increase your content - shoppers want more than you think
  • RULE 5: The rules keep changing so keep adapting

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key learnings on how to optimise your products
on the digital shelf

Get the insight and our expert advice on how to address the new consumer challenges for brands today.

Brand manufacturers have it tough. Where should their teams focus their efforts? How can they continue to delight consumers that get to browse an endless aisle of competing products from around the world? We surveyed 1,000+ adult online consumers to uncover the new rules of winning consumer attention, sales, and loyalty.

For those brands that can manage their product data, analyse performance and then improve on the fly opens up enormous opportunities. The challenge is to effectively manage product experiences across the organisation for your entire assortment for each single retailer and marketplace.

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