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HOW TO MANUFACTURE A BETTER CX THROUGH HEADLESS COMMERCE

Download this Bosch case study and project overview that together present a winning approach for B2B on how:

  • To accelerate your B2B eCommerce via "headless"
  • To create multiple unique experiences at country level, whilst aligning experiences globally
  • Bosch tools leveraged this approach to transform its organisation, addressing disconnected experiences
  • Uncoupling your system frontend from the backend helps you accelerate your business.

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OVERCOMING BARRIERS TO DIGITAL TRANSFORMATION TO INSPIRE B2B ECOMMERCE

Sunny Mallavarapu, Digital Transformation PM at Bosch, describes the journey he took, by way of a commerce infrastructure re-platform, to transform Bosch Power Tools. Alongside partners Wunderman Thompson Commerce, who designed and developed the UX, and CMS specialist Bloomreach, Sunny discusses:

  • The barriers to transformation faced by digital B2B brands
  • How a headless approach opened up new possibilities to overcome challenges
  • The major influence the likes of Amazon are having on customer expectations in B2B
  • How the project is set to inspire Bosch's B2B operations globally
  • Key lessons and advice that B2B operators can take from this journey
Bosch Power Tools Case Study Brochures

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