Customers can be fickle, which is why it's important to enhance their customer experience at every touchpoint. From the moment customers begin their mobile journey, to the moment they place an order in-store or online, they expect a smooth, painless experience.
How can you live up to the demands of 21st-century customers? Today, a Product Information Management (PIM) System can give your customers the better buyer journey they expect and deserve.
The term PIM is heard more because of the strong growth in ecommerce. With this growth, product information and content management are becoming a more important, ever more critical part of successful ecommerce goals - and ambition - within a company. So, what is PIM, and what is the value of a PIM in your omnichannel environment?
A PIM system is a popular solution for companies that have more than 15,000 products. This system is also known as PIM, a master system that contains all product data and that supports a myriad of applications. But when should an IT department consider using a PIM system and what are the advantages?