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THE DIGITAL SHELF DEMANDS CHANGE

As consumers demand more contextualised, personalised information, business users are pressured to respond faster. At the same time, the complexityof data modeling and customisation has increased exponentially. 

But how are you going to build and make use of a flexible way to deliver the engaging product experiences that consumers demand across every relevant channel efficiently and effectively?

This guide will prepare you to drive internal efficiency and communicate the value of data in a rapidly evolving digital marketplace. 

 

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4 THINGS DIGITALLY EMPOWERED CONSUMERS DEMAND

High quality content is expected to serve your end customer at each step along their journey. A digitally empowered consumer demands more context on what they're buying ever than before. 

Comparisons charts with similar relevant products

Accurate product specifications, material and ingredient information

Clear warranty, delivery, product care or troubleshooting information

Clear pictures of what to expect with size and dimensions

About Wunderman Thompson Commerce

Wunderman Thompson Commerce is a global eCommerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels: marketplaces, online retailers and DTC. 

We are a WPP company and part of Wunderman Thompson, a creative, data, and technology agency built to inspire growth for its clients. Wunderman Thompson brings together over 20,000 creatives, data scientists, strategists and technologists in 90 markets. Clients include American Hotel Register Company, AkzoNobel, DFS, Halfords, Jumbo, Sainsbury's, Selfridges, Specialized, Ted Baker and Tempur. 

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