Add to this stat the fact that 56% of online shoppers start their product search on Amazon and it doesn't take a wild guess to figure that a lot of revenue is lost due to not being present, or only lightly present, on an online marketplace like Amazon. As our latest Future Shopper research confirms, it's' where most consumers want to shop - and do shop.
Yet, there are many brands, wholesalers and retailers still to engage fully with marketplaces. This guide negates the pushbacks and excuses, and gives clear step-by-step guidance on how to start selling, and scale up, on a marketplace.
This whitepaper looks at the dynamics of online marketplaces; what makes them successful, and how you can use them to your advantage as an additional distribution channel. We also consider the rationale to transform your own website into a marketplace, allowing other sellers on your platform to increase your product range without the investment in additional inventory.
Marketplaces are becoming increasingly vital when it comes to customer search. According to The Future Shopper, over half of product searches in the UK and US now start on Amazon, not Google. Consumers are increasingly turning to marketplaces like Amazon to find products, not just because of the enormous range that they offer, but also the availability of reviews and the likelihood that this is where the best deal on price is going to be. For any seller today, the potential of marketplaces is definitely worth exploring.