The pandemic is reshaping the peak landscape

Following what has been one of the worst retail periods we can remember - 2020 witnessed a new retail phenomenon. A 10 week online mega-peak, and Q4, and this year is set to see the same, especially if Amazon continues to move back Prime Day! So, who is buying what, why and where? And how do you maximise peak online selling periods? That's what we set out to discover.

Download this new research-backed report to find out what’s in store for Peak 2021, read expert opinions on how to sell more and discover:

  • The new peak purchase behaviours and categories
  • Why Peak 2021 is set to see even greater online spend
  • What's stopping consumers from spending more
  • The technical challenges for online retailers
  • Which brands and retailers inspired Black Friday shoppers across UK, US and China
  • What came to the rescue and saved our Christmas
  • Why China is ahead of the West online (think social)
  • Expert opinions on how to succeed
Peak selling and the pandemic brochure

SNEAK PEAK UK

Black Friday 2020 online spend up 11%

Despite - or perhaps because of - the hardships endured in 2020, on average, we spent more during the recent peak period.

Retailer challenge: "Could do better!"

53% of shoppers believe that retailers should be better prepared for peak. Our data highlights the areas to focus on.

In the pink for Black Friday 2021!

70% of UK shoppers intend to spend more during Black Friday 2021. We present the retailer recommendations.

SNEAK PEAK USA

Online saves the day

57% of consumers said their festive celebrations would have been impossible without online.

An online Christmas

Almost two-thirds (64%) of consumers' Christmas spend was online last year.

Retailers be ready

54% of shoppers said that retailers should be better prepared for these periods.

SNEAK PEAK CHINA

China's Singles' Day

Responsible for over two-thirds (68%) of total spending online in 2020.

Get ready retailers

Over 6 in 10 (62%) of shoppers intend to spend more on Singles' Day this year.

Singles' Day 2021

93% of spend expected to be through online channels on Singles' Day 2021.

RELATED CONTENT

Black Friday 2020 brochure

BLACK FRIDAY 2020: LET THE ONLINE BATTLE COMMENCE!

In this new report based on the latest research, we asked UK consumers how they plan to act and spend this Black Friday, assessing the opportunities for embattled retailers and brands.

Download the report

COVID, Commerce and the Consumer brochure

COVID, COMMERCE AND THE CONSUMER

This report investigates how COVID-19 is changing the face of retail. The results prove that COVID-19 is accelerating the appetite for digital and forcing businesses to re-think how they sell and fulfil their products.

Download the report

Content & Commerce report

TRANSLATING CONTENT INTO COMMERCE

This new report addresses the what and how so that organisations can grasp the critical need for shoppable content and experience-based commerce, and know where to focus to bring both to life on their websites.

Download the report