In a recent major survey, "The Future Shopper", we quizzed more than 3500 US & UK consumers who shop online at least once a month.
Technology was a major part of the conversation - how they liked to shop online, the tech they were using and wanted to use in the future, and how digital could inspire a positive shopping experience.
One finding stood out – today’s online shoppers expect digital innovation from their retail experience and businesses they deal with. And they actively make purchasing choices based on this.
This new report explores this further, and what it means for brands and retailers. We highlight the critical role of the engine that supports customer journeys - the commerce platform. We consider the implications for retailers looking to design online journeys around ever-increasing consumer expectations, and consider some of the emerging technologies that give businesses the best chance of meeting them.