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Ready or Not - The Digital Commerce Leader

WHERE DIGITAL COMMERCE LEADERS ARE FOCUSING FOR FUTURE SUCCESS

Planning for this future is vital - it's what will keep businesses relevant in decades to come.

So we pooled the insights, opinions and plans of 500+ commerce leaders across the UK and US to find out just how ready they are.

We looked at what makes them tick as both leaders and consumers – and examined key areas of conflict, confusion and inspiration that our data uncovered, from the future-readiness of their thinking and strategies, to their views on the retail giants, to how they hope to plan to appeal to the next generation of customers, and much more.

The future couldn't come soon enough

...at least for most of our digital leaders

503

digital leaders (inc. c-suite) we questioned, split across the UK and US

79%

claimed they're ready to exploit future digital commerce opportunities

15.5

the average number of months leaders are planning ahead

Are commerce leaders learning from past digital project fails?

54%

the percentage of digital projects that fail

$200k

average annual cost of failed projects in the US

$255k

average annual cost of failed projects in the UK

The leading reasons for failure

34%

lack of alignment with customer needs

29%

poor logistics to support demand

28%

moving too fast without a proper strategy

23%

lack of sufficient financial investment

The Amazon relationship

"It's tricky"

57%

see Amazon as a barrier to their growth

34%

see Amazon as their main competitor

67%

agree they need it to remain competitive

72%

say they need to invest more on the platform

The rise and rise of omni-channel

But some leaders see things differently

55%

of commerce leaders fail to see the value in physical commerce

72%

of leaders believe the future consumer will prefer shopping online

75%

of future consumers (Gen Alpha) enjoy going to physical stores

68%

have considered digitizing products to meet delivery expectations

Social commerce is on its way

Are you buckled up or calling a friend?

70%

say they have social media strategy in place

10 yrs

when social becomes the #1 commerce channel

68%

are already working with social media influencers

71%

confirm that influencers are making a big impact

Voice & conversational commerce

Turn up the volume!

70%

say conversational commerce will be important in the future

70%

of leaders are comfortable talking with voice assistants

68%

say their organization has a voice commerce strategy

Download the report and learn

  • the conflict at the heart of key decisions by commerce leaders

  • the importance of marketplaces, omnichannel and social commerce in future retail

  • what digital commerce leaders think about the current and future commerce landscape

  • where to focus to succeed in the future of commerce

  • why you should be planning more than 15.5 months ahead

Our Services

WUNDERMAN THOMPSON COMMERCE is a global eCommerce consultancy that offers strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: marketplaces (including Amazon), online retail and DTC.

 

SPEAK TO ONE OF OUR EXPERTS to find out more information about how we help our clients, and how we can help you win online.
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