Initiating a replatforming project is a serious and complex decision. It's one that businesses typically only move forward with after experiencing significant issues running or growing their business. It's also one of the most important IT and Marketing business decisions a company will make to lay the foundation for future success. All stakeholders need to fully understand that the resulting platform will impact the business over several years, which is why it's imperative to do things right from the outset.
To help you do just that, we've tapped into our experience in replatforming hundreds of brands to help you navigate these treacherous waters. This high-level process checklist includes tips, actions and insights to clarify key points along the journey, and is the perfect partner piece to the below Insider's Guide.
We delve deep into the minds of our senior eCommerce practitioners, who have deployed some of the biggest, high performing eCommerce platforms around, to present a best practice guide to successfully drive your eCommerce business forward.
This whitepaper looks at the dynamics of online marketplaces; what makes them successful, and how you can use them to your advantage as an additional distribution channel. We also consider the rationale to transform your own website into a marketplace, allowing other sellers on your platform to increase your product range without the investment in additional inventory.