It's hard not to love Amazon. But with nearly 40% of online UK spend going through them and 53% of consumers more likely to buy from Prime than a retailer's online store, retailers are feeling the pain and starting to fight back.
Ensuring a smooth end-to-end solution that starts on the website and ends with the product in the customer's lap in 24 hours is a good starting point.
But the more savvy retailers are transforming their offerings to combat this tech titan and to secure their futures.
Our research reveals that 35% of online spend in the UK is done via Amazon. It's set to rise too, with 73% of consumers saying they will increase their use of digital shopping channels - and they're more likely to do so via a digitally innovative retailer.
You have to question if anything can stop the dominance of this retail juggernaut. More importantly, you'll want to harness the latest findings to help inform your business strategy on Amazon.
For retailers and brands looking for ways to grab market share from the Amazon empire, it's important to ask "What Amazon Can't Do". What Amazon does not do so well present much better opportunities for other players to gain traction and add value than trying to beat the master at its own game.