Attraction is not enough. Brands need experience-driven commerce.

Just 18% of online consumers look for inspiration on branded sites (down from 33% in 2019). For the search phase, this percentage is up to 33%, but when it comes to actually purchasing, just 15% transact on branded sites. With half of these consumers being lost to other channels, that’s an alarming attrition rate. Something needs to be done – but what?

This new report addresses the what and how so that organisations can grasp the critical need for shoppable content and experience-based commerce, and know where to focus to bring both to life on their websites.

Content & Commerce report

Content focus

  • The traditional linear purchase process is no longer relevant
  • Why would consumers go direct to branded sites?
  • How to make the experience worthwhile
  • Understanding and catering for shopper profiles
  • Complete agility across the journey (learn, shop, buy)
  • Dilute the impact of price
  • Content across all stages of the customer journey
  • A seamless experience across all channels
  • Case study: Audi UK

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