Focus areas & actions to manage unplanned traffic & demand peaks

Whilst a drop in demand elicits most focus right now, many businesses and product categories have experienced sudden, sustained peaks, as a clear move to shopping online has caused a continuous surge of website traffic.

And this has brought its own problems, with businesses challenged by supply chains issues, scaling up online channels and delivery capabilities, whilst maintaining standards of customer service.

This playbook addresses the 3 key scenarios below with considerations and actions to tackle each, covering:

  • Managing Online & Store Volumes
  • Product Availability & Supply Chains
  • Order Management
  • Collection & Delivery
  • Device Optimisation
  • Leveraging Social Channels
  • Customer Service
Unplanned peaks brochure

ADDRESSING 3 KEY SCENARIOS...

Managing online and store volumes

Even as stores re-open, online demand has shot up - not just for essential items

Product availability and supply chain

You're experiencing peak traffic volumes yet struggling to fulfil demand amid supply chain issues

Collection and delivery

Customer service suffers as you deal with surges in demand and availability / fulfilment issues

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